You need to make sure that you treat your new lawn like a newly born baby – look after it! Feed it, water it, caress it, talk to it if you have to, but most of all do not neglect it. The first two to three weeks are the “critical phase” in the establishment of a new lawn from the turf. All too often, lawn owners have a new lawn laid then fail to look after it and then blame the company who supplied or laid the turf when problems develop a few weeks later. Follow these simple rules to ensure that your newly laid lawn gets a head start.